Build Franchise Business Value
Lifting the brand by developing a strategic‐thinking CFO mentality in its franchisees.
The franchisor and the franchisee may have varying perspectives on what’s important. The more the franchisor’s objectives and corporate initiatives align with and support the short and long term goals of its franchisees, the healthier the brand and its appeal. There is a time when a trusted third party makes the case for the corporation, generates buzz and buy in amongst its franchisees and delivers the much desired win-win. What BrightStar desired, Profit Soup delivered.
CHALLENGE: To advance the corporation’s growth initiatives and lift the brand by demonstrating to franchisees how to build value in their own businesses and prompt immediate action.
SOLUTION: To address the needs of franchisees and franchisor, we developed a custom conference program that integrated the “what’s in it for me and my business?” self-discovery opportunity for franchisees with the corporation’s strategic objectives. We wanted to get beyond the number crunching and develop a strategic-thinking CFO mentality in franchisees.
IMPACT: Barbara Nuss of Profit Soup spoke to our franchisees about financial strategies that build business value. Franchisees left eager to establish a long‐term vision for their business, with clarity about how to improve business performance, raise the value of their franchise and as a result, lift the value of the BrightStar brand.The session transformed our franchisees’ view of financials from an accounting necessity to a strategic resource – an immediate ROI for me! Shelly Sun, Co-founder and CEO, BrightStar Franchising, LLC