Level Up Your Financial Coaching
Pre-Convention Immersive Wrokshop
Monday, February 23, 9am-12pm
3 CFE Live Learning Credits
What Franchisor Say About Profit Soup Financial Training
"Profit Soup has completely transformed the way I think about business finance. Their courses are incredibly easy to follow and walk you through each concept in a clear, practical way."
Molly Jespersen, Regional Training Specialist, Propelled Brands
“Because of our partnership with Profit Soup, new franchisees are 12 to 18 months ahead of the curve. They better understand their business and grow more quickly.”
Rob Flanagan, CEO & Cultural Co-Founder, Hounds Town
“I highly recommend. What an awesome session!”
Loren Goodridge, Managing Partner -- Aroma Joe’s Coffee
"This training gave our team the confidence to finally speak the language of finance with our franchisees. We don't avoid the numbers anymore."
Genevieve Weeks, CEO, Tutu School
"I was just blown away by the content and the facilitation."
Kelly Zwolinski, VP of Franchise and Company-Owned Operations, Nothing Bundt Cakes
"I'm so happy I chose this session. Despite my 40 years of franchise experience, I have learned so much today."
Tony Padulo, CFE,
Chief Development Officer, Arthur Murray Dance Studios
"It didn't feel like learning. It felt like unlocking something we always wished we understood, and now we do."
Katie Scheffers, CFE, Gold's Gym
“This course should be mandatory for all franchisors and franchisees.”
Charles Thurston, CFE, COO -- Wisdom Senior Care
Elevate Your Financial Coaching
Develop Financial Fluency Without a Finance Degree
Gain the confidence to translate complex numbers into clear insights that drive smarter decisions and lasting profitability.
Become a Coaching Catalyst
Unlock proven coaching techniques to guide franchisees beyond the basics—sparking growth, accountability, and sustainable success.
Execute an Action Architecture
Build a step-by-step framework that turns KPIs and financials into practical strategies franchisees can act on right away.
FREQUENTLY ASKED QUESTIONS
Grow your team's financial skills and confidence to lead meaningful conversations around the numbers

- Use realistic single and multi-unit franchise scenarios (not just textbook theory) to master financial insights and the coaching techniques to effectively deliver them
- Experience interactive exercises and practical planning sessions
- Gain a resource book with detailed case studies, checklists, and assessments
MEET YOUR FACILITATORS
"Wherever the lack of financial acumen gets in the way of success - that's where we want to be."
Barbara Nuss, CPA; Founder
Larry Layton, MBA, CFE; Facilitator
Questions about our 2026 Preconvention Immersive CFE Workshop? Contact us at Profits@ProfitSoup.com
For questions about requirements for Certified Franchise Executives, contact cfe@franchise.org