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Plan to Attend One or Both of These
CFE Special Sessions
From Profit Soup

Day
Hour
Minute
Second
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Level Up Your Financial Coaching

Monday, February 10,

9am-4pm

6 CFE LIVE Learning Credits

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Profitable Growth through Multi-Unit Expansion

Thursday, February 13

8am-11:30am

3.5 CFE LIVE Learning Credits

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“This course should be mandatory for all franchisors and franchisees.”
Charles Thurston, CFE, COO -- Wisdom Senior Care

LEVEL UP YOUR FINANCIAL COACHING

Guiding Profitable Growth From Day 1

Monday, February 10 -- 9am to 4pm

6 CFE LIVE Learning Credits

Elevate your financial coaching skills and your franchise's financial performance in this high-energy, interactive workshop. Whether you guide new franchisees, optimize established units, or coach store managers, this workshop will empower you to drive profitable growth throughout your entire enterprise.

Course Objectives:

  • Develop Financial Fluency: Master the art of using financial statements and KPIs to uncover hidden growth opportunities, set meaningful goals and spark financial conversations that resonate.
  • Learn Profit Engineering: Start with profit to reverse-engineer sales goals using Breakeven PLUS. Then explore how changes in pricing, upselling and productivity improvements alter outcomes.
  • Become a Coaching Catalyst: Conduct conversations that spark action and get traction by using effective coaching techniques.
  • Execute an Action Architecture: Create powerful business improvement plans and coach others to execute for real traction across your franchise network.

"Awesome as usual! Packed with great info broken down to be easy to understand.” Stephanie Coppedge, CEO -- Gideon Math and Reading Franchise

PROFITABLE GROWTH THROUGH MULTI-UNIT EXPANSION

Thursday, February 14 -- 8am to 11:30am

3.5 CFE LIVE Learning Credits

Unlock the secrets to successful multi-unit franchise expansion in this dynamic half-day workshop. Learn the skills, aptitudes and mindsets to support successful multi-unit franchisees and hear how the best in the business create an investor’s mindset, preparing support teams, franchisees and general managers to grow profits through multi-unit ownership.

Course Objectives:

  • Start with the End in Mind: Develop a framework for building enterprise value based on sound business valuation principles.
  • Master the ROI Imperative: Assess the return on investment for potential expansion opportunities and calculate the sales needed to fund growth.
  • Win the Race to Profit: Predict cash burn rates and plan for cash reserves that ensure new locations grow beyond breakeven before the cash runs out.
  • Create a 3C Success Formula: Explore the critical triad of Competencies, Capacity, and Capital essential for multi-unit expansion – from both the franchisor and franchisee perspectives.
  • Develop an Expansion Ecosystem: Discover the plans, skills, systems, and coaching techniques that support multi-unit success.

Profit Soup training for CFE includes:

  • A resource book filled with:
    • Detailed Case Studies
    • Self Assessments
    • Checklists
  • Interactive exercises, self-assessments, case studies and practical planning sessions
  • Leave with an actionable blueprint tailored to your organization's unique goals and challenges.

All designed to help you PRIORITIZE and TAKE ACTION

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What People Say About Profit Soup Training

“I highly recommend. What an awesome session!”

Loren Goodridge, CEO -- Aroma Joe’s Coffee

"I was just blown away by the content and the facilitation."

Kelly Zwolinski, Vice President of Operations, Nothing Bundt Cakes

“This was my first-ever franchisor training and I had a lot of important take-aways. Great session.”

Lindsay Jordan, MNM, CFRE, Founder and CEO, Write On Fundraising

"I'm so happy I chose this session. Despite my 40 years of franchise experience, I have learned so much today."

Tony Padulo, CFE,
Chief Development Officer, School of Rock

ABOUT OUR RESULTS

Profit Soup builds system-wide financial confidence with our engaging online training. Our clients certify their team members as Profit Lab Facilitators to lead transformative learning experiences. 

MaidPro

“The implementation of Profit Soup training revolutionized our conversations around profitability and empowered franchisees to navigate their financial journey with precision and confidence.” Laura Freund -- Business Consultant, Ellie Mental Health & Former Operations Manager, Maid Pro

Houndstown

“Because of our partnership with Profit Soup, new franchisees are 12 to 18 months ahead of the curve. They better understand their business and grow more quickly.” Rob Flanagan, CEO & Cultural Co-Founder, Hounds Town

Threshold

“Threshold Brands has provided Profit Soup Online financial training, Profit Labs, and education across all brands during the onboarding of new franchisees as well as continued education programs for existing franchise owners. The early results have yielded greater understanding of revenue goals to achieve desired profitability.” Brett Shraiar, Lead Financial Trainer, Threshold Brands

FREQUENTLY ASKED QUESTIONS

I’m new to financial and numbers topics. Should I still come? Expand

Absolutely! We promise we’ll keep you engaged and not overwhelmed. You’ll come away with new insights, tools and confidence no matter what your knowledge or experience level.

I have team members who are involved in sales, marketing or operations. Should they come as well? Expand

We recommend bringing along your team members so you can all get on the same page and get a start on your action plan together.

I’m an advisor to the franchise industry. Will this still be worthwhile? Expand

Yes! The insights and tools you take away will be useful to your franchise clients as well as to your own company.

I’m an emerging franchisor and we’re not quite ready to go the multi-unit route. How could this be helpful? Expand

Anyone who wants to help their franchisees and their own company grow their capacity, scalability and profits will find tips and techniques that are immediately actionable.

I took an accounting course in college and I’m still having nightmares about the debit and credit thing. Will I have to do that again? Expand

You’ll never hear the terms debit or credit from us! We’re Profit Soup – we make it fun AND practical.

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MEET YOUR FACILITATORS

"Wherever the lack of financial acumen gets in the way of success - that's where we want to be."

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Rod Bristol, CFE
Director of Business Development
Rod.Bristol@ProfitSoup.com
About Rod

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Barbara Nuss, CPA
Founder
Barbara.Nuss@ProfitSoup.com
About Barb

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Larry Layton, MBA, CFE
Facilitator
Larry.Layton@ProfitSoup.com
About Larry

Questions about our 2025 CFE Special Sessions? Contact us at Profits@ProfitSoup.com
For questions about requirements for Certified Franchise Executives email cfe@franchise.org

Learn more about Profit Soup