Brightstar lifts franchise value by developing strategic thinking CFO mentality

Franchisors and franchisees sometimes have varying perspectives on what is important. The better the franchisor’s objectives and corporate initiatives align with and support the short and long term goals of its franchisees, the healthier the brand and its appeal. There is a time when a trusted third party is ideally suited to outline the business case for reinvestment, generate buzz and buy in among franchisees and reveal the much desired win-win. What BrightStar desired, Profit Soup delivered.

CHALLENGE: To advance the corporation’s growth and multi-unit expansion initiatives and lift the brand by demonstrating to franchisees how to build value in their own businesses and prompt immediate action.

SOLUTION: To address the needs of franchisees and franchisor, we developed a custom conference program that integrated the “what’s in it for me and my business?” self-discovery opportunity for franchisees with the corporation’s strategic objectives. We wanted to get beyond the number crunching and develop a strategic-thinking CFO mentality in franchisees.

Barbara Nuss of Profit Soup spoke to our franchisees about financial strategies that build business value. Franchisees left eager to establish a long‐term vision for their business, with clarity about how to improve business performance, raise the value of their franchise and as a result, lift the value of the BrightStar brand. The session transformed our franchisees’ view of financials from an accounting necessity to a strategic resource – an immediate ROI for me!

— Shelly Sun, CEO and Founder, BrightStar Franchising LLC